Every job ad must include why the company or the position is unique. Ideally you have a key differentiator driving applicants to self-select in or out. Applica

Every job ad must include why the company or the position is unique. Ideally you have a key differentiator driving applicants to self-select in or out. Applicants excited about your company or role will apply immediately and put much more effort into the process. Applicants opting out probably weren't great hires for you anyway. By triggering a strong in/out, you only spend your time vetting the very best applicants. Example: Company X has a strong "dogs in the office" culture. It's a big part of who they are! People who love dogs absolutely want to work there, and may be willing to select Company X over other equivalent positions. People who don't love dogs, are alergic, or just prefer animal-free offices would never really be happy there, and the hiring manager doesn't even need to look at those resumes.