4 ms·
Long before 80’s cartoons, back into the dawn of television it was usually a given brand overtly sponsoring a show. You’d get things like “The Brand D variety h
by gotocake 8y ago
Long before 80’s cartoons, back into the dawn of television it was usually a given brand overtly sponsoring a show. You’d get things like “The Brand D variety hour.”
Before that it was the same way in radio. I still have old recordings of The New Adventures of Sherlock Holmes, and it would open with a guy from Petri Wine or Blue Coal “meeting” Dr. Watson. I can still remember their latter, “Petri took time to bring you good wine.” “Blue Coal, the finest anthracite money can buy.” They’d have an ad break midway and Watson would chat with the company man about the merits of the brand, and maybe exhort people to buy War or Victory Bonds.
This isn’t new, advertising has had its hand up our collective bungs for longer than any of us have been alive. We should fight it all the harder now that for the first time we can block their poison without blocking content.