I'd be curious to hear about the experience with customers in 6-12 months. It seems like if you can tap into the "hobbyist" market, and keep them interested, it

I'd be curious to hear about the experience with customers in 6-12 months. It seems like if you can tap into the "hobbyist" market, and keep them interested, it could be a solid business. I'm reminded by the Fender presentation at re:Invent this year (https://aws.amazon.com/solutions/case-studies/fender/ https://aws.amazon.com/solutions/case-studies/fender/). Fender noticed that 45% of Fender players are new to the instrument, and most spend more on lessons then the guitar itself, but 90% quit after a year. The 10% that stick with it will go on to purchase 8-10 guitars, typically from their brand. So their whole strategy with apps and services is just to chisel away at that 90% number.