And YT wants to do this by implementing rules that are easily bypassed and very, very difficult to enforce. The Ricegum/Jake Paul gambling problem exists becau

And YT wants to do this by implementing rules that are easily bypassed and very, very difficult to enforce. The Ricegum/Jake Paul gambling problem exists because there's just no easy way to determine and police the financial influence of a particular video. Not to mention the big money that YouTube makes by allowing covertly sponsored content by these huge YT stars to proliferate on the platform. It's hard to see a world in which they get the incentives to generate content under control while driving the engagement and revenue they're making now.