I don't see why scale should affect whether targeting makes sense (with the exception of entities like facebook that have collected so much data on their own th

I don't see why scale should affect whether targeting makes sense (with the exception of entities like facebook that have collected so much data on their own that they can target better than smaller competitors, which leads targeting increasing with scale, not decreasing). Television isn't targeted because it wasn't designed to be, and hasn't been updated (yet) -- they would need to deliver different ads to different homes. This is already done for different localities, but not individual homes (that I'm aware of). It's not a scale issue. Targeted billboards are coming[0], albeit not based on individual browsing habits (yet). I don't think this is about scale (mostly), I think it's about the technical feasibility of tracking and targeting customers on a given platform in $CURRENT_YEAR. >random targeted ads I'm genuinely confused by what this is supposed to mean. To me, random is antithetical to targeted. In my reading I decided to drop the random, but I should note that I may be parsing your intent incorrectly as a result of that. [0] https://www.google.com/amp/s/www.bloomberg.com/amp/opinion/articles/2018-08-10/google-s-targeted-ads-are-coming-to-a-billboard-near-you https://www.google.com/amp/s/www.bloomberg.com/amp/opinion/a...