Understand your audience. Create a persona for your ideal candidate and go from there. Lots of advice in here to abandon norms. Do that if it makes sense your a

Understand your audience. Create a persona for your ideal candidate and go from there. Lots of advice in here to abandon norms. Do that if it makes sense your audience. Do something else if your persona is better served by a different approach, or by the same basic info presented multiple ways (Blue/Green IRL). Everyone wants to know a little about the company and culture, general details about the job role and some specifics about technologies, company maturity, location/hours/compensation. The rest is presentation.