Windows was a clear dominant 'winner' for a long time. Still is, even though it's becoming less relevant. I agree that identifying with a side or a company is

Windows was a clear dominant 'winner' for a long time. Still is, even though it's becoming less relevant. I agree that identifying with a side or a company is usually counter-productive, but having a strong preference for a specific technology to 'win' for practical or ideological reasons seems fair.