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What's going on with Apple releasing so many updates without holding a press event? (It's not like they have always announced significant updates at their keyno
by a-szekely 8y ago
What's going on with Apple releasing so many updates without holding a press event? (It's not like they have always announced significant updates at their keynotes.)
- sdfx 8y agoThere is an upcoming event which is supposedly focused on their upcoming subscription service. My guess is that they don’t want to detract from that, so they are getting these smaller updates out of the way.
- Veen 8y agoThey have an event scheduled for the 25th March, but it's probably going to be focused on their new video streaming service. I imagine they don't want that cluttered with a load of minor product revisions (none of the recent updates are new product lines).
- kemayo 8y agoPlus, this clears out all of the "their new streaming service is fine, but I was really hoping for an update of X" reactions.
- jmull 8y agoWith an event scheduled soon, I take the marketing message to be: "We've got sooo much insanely great stuff to announce these great updates don't even make the cut." I think the constant stream of updates is to ramp up anticipation for the main event.