3 ms·
Facebook already forbade using those categories for targeting ads for those things: > For over a year, we have required advertisers we identify offering housi
by manfredo 8y ago
Facebook already forbade using those categories for targeting ads for those things:
> For over a year, we have required advertisers we identify offering housing, employment or credit ads to certify compliance with our non-discrimination policy.
It looks to me like they're removing this as an option for all types of ads:
> We’re committed to protecting people from discriminatory advertising on our platforms. That’s why we’re removing over 5,000 targeting options to help prevent misuse. While these options have been used in legitimate ways to reach people interested in a certain product or service, we think minimizing the risk of abuse is more important. This includes limiting the ability for advertisers to exclude audiences that relate to attributes such as ethnicity or religion.
- watwut 8y agoFacebook forbade those only after reports. There were further issues followed by ACLU which ended in agreement that requries further changes. Chain of events: 1.) A series of investigative reports over the past two years have uncovered ways that users can abuse Facebook's ad platform in order to discriminate against some populations, mainly people of color, when it comes to certain marketing for certain opportunities, like housing, employment or credit. 2.) Following the reports, the Department of Housing and Urban Development (HUD) filed a complaint against Facebook [...], charging that the social network allows advertisers to illegally discriminate in housing ads by excluding some groups from seeing the ads. 3.) Shortly after, Facebook removed over 5,000 ad-targeting options to prevent that capability. 4.) In September, the ACLU and its law firm, representing the Communications Workers of America and several individual job seekers, filed charges with the Equal Employment Opportunity Commission against Facebook and a number of employers, alleging that they had unlawfully discriminated against certain populations via their ad targeting platform. 5.) As part of the settlement, Facebook will pay $5 million to several groups, [...] It will also take three new steps to prevent advertisers from engaging in unlawful discrimination around employment, housing, and credit ads on Facebook and its subsidiaries (Instagram, Whatsapp, Messenger, etc.):archive for housing ads,
- deleted 8y ago[deleted]
- matt4077 8y ago"It will also take three new steps to prevent advertisers from engaging in unlawful discrimination around employment, housing, and credit ads on Facebook. [..] As part of this process, Facebook is further cutting the number of options advertisers [in housing, employment, credit] can use to target ads"