It's all about market segmentation. If you price your software at $0, you'll end up with a large user-base (in theory). You can then start pay-services like c

It's all about market segmentation. If you price your software at $0, you'll end up with a large user-base (in theory). You can then start pay-services like consulting/support. Eventually you can add new product lines based on OSS with additional bells and whistles. The reason this works is that once you have a large user-base you can get people to buy your services because you have now developed a stickiness with your customer-base. Exhibit A: Hashicorp. People started using Vagrant, the user-based expanded. When they moved onto other pay-services, people followed. The reality is that developers want 'free' stuff they can build with but IT/Ops wants 'pay' services where they get 24/7 support, consulting, etc etc. No company will be fully OSS because no money = no company. However I can see many orgs support OSS as a customer engagement tool to drive their brand and get a user base that they can drive towards other products.