Exactly. A world where front ends are deployed on a CDN and the back ends are all containers is very commodity driven. Also infrastructure being set up with co

Exactly. A world where front ends are deployed on a CDN and the back ends are all containers is very commodity driven. Also infrastructure being set up with code on platforms that target multiple providers like Terraform provides more ability to move systems. It'll be really interesting to see if AWS can keep their margins in such a world. Given that MS make huge amounts of money from email and have virtual lock in on corporate email it's very possible, but on the other hand perhaps it won't happen if everyone is, as they tend to be, using open frameworks and generally open systems.