I think the point was that iOS apps have a set of fixed prices in each area (in local currency). Here in the UK the cheapest non-free app is 59p (corresponding

I think the point was that iOS apps have a set of fixed prices in each area (in local currency). Here in the UK the cheapest non-free app is 59p (corresponding with a 99c app in the US store), the next is £1.19 ($1.99), and so on. This makes for a better user experience because people can think in terms of the price brackets. Here is a summary of the price brackets: http://www.mcmnet.co.uk/news/the-app-store-explained-news http://www.mcmnet.co.uk/news/the-app-store-explained-news