I think a Falun Gong association was my initial assumption (don't really remember now, to be honest), but I was already quite familiar with the significant push

I think a Falun Gong association was my initial assumption (don't really remember now, to be honest), but I was already quite familiar with the significant push behind the Epoch Times, which tends to wear its anti-Chinese-government stance rather more on its sleeve in the form of headlines. Of course on the other end of things there's China Daily so... maybe not such a helpful data point.