It's even worse on mobile, with variable load times. It's in fact maddening that it has to jolt you while reading an article - because ads and images are very

It's even worse on mobile, with variable load times. It's in fact maddening that it has to jolt you while reading an article - because ads and images are very very important (more important than the content). I love reader mode on FF mobile, I click it as soon as the icon appears next to the URL.