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> Analytics is not the same as ad tracking It is, when analytics infrastructure is provided by an ad company (Google Analytics)

• judge2020 8y ago
  GA can be used for tracking ad conversions, but (they say) it does not, in itself, push data to Google's ad business. https://support.google.com/analytics/answer/6004245 https://support.google.com/analytics/answer/6004245
  • auslander 8y ago
    Where does it say it does not? I found opposite statement in Data Access: "Internal access to data (e.g., by employees) is limited ... to only those with a business need to access it."
    • judge2020 8y ago
      Under "Data Collected by Google Analytics": > Where customers use Google Analytics Advertising Features, Google advertising cookies are collected and used to enable features like Remarketing on the Google Display Network. If you just use GA on a site, without ads, none of the data is funneled into Ad targeting for the user.