Well I would counter argue that if previous lower fines failed to influence anyone then a larger fine is not really excessive. I think the problem is that every

Well I would counter argue that if previous lower fines failed to influence anyone then a larger fine is not really excessive. I think the problem is that everyone always thinks it will be the other guy first and that why should they act before anyone else. Well the message is pretty clear now hurry up before the crap hits the fan we are serious and coming for you.