If you can't supply enough product to satisfy the demand at lower price levels, you keep the price high for the current demand. Especially if you're in Tesla's

If you can't supply enough product to satisfy the demand at lower price levels, you keep the price high for the current demand. Especially if you're in Tesla's position where they're seeking economies of scale and efficiency over time. That is the path to becoming more than a niche player, in this case.