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I thought the exact same thing reading this -- this sort of science fiction prototyping reminds me of the kind of Scenario Planning practiced initially by Royal
by willshepherdson 8y ago
I thought the exact same thing reading this -- this sort of science fiction prototyping reminds me of the kind of Scenario Planning practiced initially by Royal Dutch Shell, GE, and various militaries. GBN had a big business doing futures work for Fortune 100 companies for quite some time. This kind of engagement is pretty high-end business strategy work, but can be very compelling to a leadership team or a board that is working on long-term planning.
Clearly articulated potential futures can help large companies identify signals that a particular future is coming to pass or plan responses should that scenario become true.
In a world where technology seems to be "disrupting" almost every industry, it makes sense to me that science fiction futures would be especially relevant.
- bpiche 8y agoYeah, it's hard to sell this to anyone except c-levels with the most discretionary of budgets, but it's very important work. FWIW it's nice to find someone else who's heard of this. A few years ago Bruce Sterling was calling his sort of sci fi inspired strategic forecasting 'diagetic prototyping', or 'design fiction'. Less defense- or tech- oriented than film and product development. But it works in a similar way. We hire the oracles to inhale the vapors and tell us what they see. https://www.wired.com/2011/02/design-fiction-diegetic-prototypes/ https://www.wired.com/2011/02/design-fiction-diegetic-protot... edit: I did work for monitor for a short time and my views don't necessarily reflect those of the organization