Caveat: It worked 8 years ago when they were starting out. People might have been jaded by spam already at that point, but they are probably way more jaded now

Caveat: It worked 8 years ago when they were starting out. People might have been jaded by spam already at that point, but they are probably way more jaded now. Spam filters have also gotten alot more aggressive. Just because that worked in the past does not mean it will again. Likewise, SMB SaaS competition is alot more intense these days. Even if you get somebody's attention, they will likely have alot of options to compare you to. Distribution is tough.