I never said it wasn't irrational. It's definitely irrational for me to spend so much time on the game, but that's the whole point of the article. Zynga uses co

I never said it wasn't irrational. It's definitely irrational for me to spend so much time on the game, but that's the whole point of the article. Zynga uses compulsion, not fun, to keep players coming back. Compulsion isn't rational, so if you're arguing "but that isn't rational" then you've missed a big portion of not only the article, but my overly verbose comment as well.