I was thinking about this recently — the path to owning a small business in the 2020s goes through social media. Which means that the founder has to put an unco

I was thinking about this recently — the path to owning a small business in the 2020s goes through social media. Which means that the founder has to put an uncomfortable amount of their personal life on display in order to “sell” their brand. Anyone “hustling” at 2 or 3 gig jobs has to self-promote via those same platforms. Basically, the only workers who are allowed total privacy anymore are white-collar middle managers. We don’t trust low-level workers and feel the need to keep tabs on them, while executives have been expected to carefully cultivate a squeaky-clean public image for the last 30-ish years. But it basically comes down to “how much of my privacy to I have to trade for a paycheck?” The answer varies based on income level...