Correct, our advertising is context-based, not based on a profile or search history. In other words, if you search for "car" you might see a car-related ad, but

Correct, our advertising is context-based, not based on a profile or search history. In other words, if you search for "car" you might see a car-related ad, but car-related ads won't then follow you around. Incidentally it's also possible to disable ads in our settings: https://duckduckgo.com/settings https://duckduckgo.com/settings (Disclaimer: DuckDuckGo staff)