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I think the semantic web never worked because of seo spam. The closest it got to adoption in any form was the keywords meta tag. We know how that ended up.
by narrator 8y ago
I think the semantic web never worked because of seo spam. The closest it got to adoption in any form was the keywords meta tag. We know how that ended up.
- acdha 8y agoLess that and more the combination of bad tools, labyrinthine “standards” which were usually poorly implemented by said tools, and lack of concrete use-cases. Almost nobody had a case where implementing it showed a clear business value so most of the “you should do this” advocacy was along the lines of “this will become useful later” and that was a hard sell because it took many years before you could go to a webpage, read some decent instructions, mark something up, and run it through a validator or another client and get the expected data back out.
- namedgraph 8y agoThat is exactly what is happening: people and companies marking up their pages with JSON-LD and RDFa metadata because it impacts SEO: https://developers.google.com/search/docs/guides/intro-structured-data https://developers.google.com/search/docs/guides/intro-struc...
- acdha 8y agoThat was my point: to the extent that the semantic web has happened at all, it's because someone can go to their boss and say “If we do this, here's a non-hypothetical benefit we'll see immediately” and because Google invested in high-quality documentation and tools which make it easy to do correctly.