> They’re taking advantage of the fact that there’s no filtering or approval process for ads, and that ads look almost indistinguishable from real results, and

> They’re taking advantage of the fact that there’s no filtering or approval process for ads, and that ads look almost indistinguishable from real results, and some ads take up the entire search result’s first page. How is not Apple legally responsible for this? Apple tricks its own users to click on ads, but it doesn't take any responsability on its content. I guess that it is, but nobody is suing them and goverments have been historically soft with IT companies. Automation and the rule of law are mutually exclusive. Or you have inmense scalable systems without human intervention or you have systems that follow local laws and ethics. And this will not change until AI has human-level understanding and intelligence.