Ironically LiveJournal is a service that really struggled to monetize, I hope that isn't the case for Tumblr. Tumblr = New MySpace. Tumblr has been testing th

Ironically LiveJournal is a service that really struggled to monetize, I hope that isn't the case for Tumblr. Tumblr = New MySpace. Tumblr has been testing their "promote my tumblr" badges for a few months, it's only very select presently and I assume this is their primary focus for monetization in the near future. Tumblr got money from sequoia capital - I assume they pitched something about monetization plans.