It's just simpler and cheaper. It's kind of a simpler Illustrator but you run into limitations quickly. It's great for UI mockups, quick things etc.. 80% of

It's just simpler and cheaper. It's kind of a simpler Illustrator but you run into limitations quickly. It's great for UI mockups, quick things etc.. 80% of design work I think is 'sketching' 'conceptual' - you don't need a full suite for that. It's accessible to the long tail of folks who don't need to go for a bigger solution.