It is interesting to see how The Intercept/First Look has evolved, both as a news organization and a non-profit, speaking as someone who has also worked at a bi

It is interesting to see how The Intercept/First Look has evolved, both as a news organization and a non-profit, speaking as someone who has also worked at a billionaire-founded nonprofit news org [0]. Both orgs have a focus on accountability journalism, and PP, like TI, drew criticism for its seemingly high salaries (for the non-profit world). I think undoubtedly TI had significantly more attention/awareness/pageviews than PP, when comparing the first few years; I wouldn't be surprised if Greenwald has more Twitter followers than the entire PP staff combined. Beyond that, I don't know how directly comparable the two orgs are, because the state of online-first journalism in 2008 was so much different than it was 2014, when TI launched. That said, one main difference might be ProPublica having more a general plan for self-sufficiency through philanthropy. The Sandler Foundation promised $10M for the first 3 years, and to provide support afterwards -- their share would shrink as contributions from other donors came in (don't remember if there was a solid plan if PP failed to attract significant donors after the first 3 years). PP's early investigations [1] were relatively niche topics (at least at the time, and most certainly compared to anything Trump-related today). But the drive to have "impact" -- awards, collaboration with other news orgs, spurring legislative action -- was ostensibly attractive to philanthropic foundations looking to donate. It's worth noting that PP has for awhile dedicated fundraising staff -- $1M in fundraising expenses according to its 2017 990; I don't see First Look listing any fundraising expenses in its 990s so I don't know if they'll start going that route or plan to find revenue from other sources. 0: https://www.propublica.org/article/propublica-10th-anniversary-welcome-to-our-second-decade https://www.propublica.org/article/propublica-10th-anniversa... 1: https://propublica.s3.amazonaws.com/assets/about/PP_2010_annualrep_forWEB.pdf https://propublica.s3.amazonaws.com/assets/about/PP_2010_ann...