Patriarchy?! Please. In the west at least, women make the purchasing decisions in many households so unless their decisions are subconciously driven by patriarc

Patriarchy?! Please. In the west at least, women make the purchasing decisions in many households so unless their decisions are subconciously driven by patriarchy I think you are out on a limb with that one: 'Women drive 70-80% of all consumer purchasing, through a combination of their buying power and influence. Influence means that even when a woman isn’t paying for something herself, she is often the influence or veto vote behind someone else’s purchase.' https://www.bloomberg.com/diversity-inclusion/blog/top-10-things-everyone-know-women-consumers/ https://www.bloomberg.com/diversity-inclusion/blog/top-10-th...