3 ms·
So in the same way that some Americans with no Asian ancestry in the slightest, or any spiritual inclinations towards the Tao or Buddhism or anything like that
by SllX 8y ago
So in the same way that some Americans with no Asian ancestry in the slightest, or any spiritual inclinations towards the Tao or Buddhism or anything like that might get a tattoo or article of clothing with certain symbols, i.e. yin-yang, or some bit of Arabic or Chinese or Japanese writing as decoration, the Japanese take a similar attitude to English or Spanish or Christian (Catholic in particular) writing and symbols.
They use English as window dressing because it’s cool. Most Japanese kids will take English in school, but few will ever attain any real fluency in the language. So if you sprinkle in some gratuitous English into your signage, clothing and television scripts or character designs, then you are cool, and you can still effectively communicate to some degree because while almost no one is fluent, they can still understand at least small amounts of English at a time. I’m not sure that still holds up with younger generations, but at least at one point it was the case.
- stordoff 8y agoSuperdry is perhaps the most obvious example (in the opposite direction). In the same way that Japanese products often include gratuitous English, they include gratuitous Japanese on their clothes: > The company's products include meaningless excerpts of Japanese text generated by machine translation. https://en.wikipedia.org/wiki/Superdry https://en.wikipedia.org/wiki/Superdry
- james_s_tayler 8y agoI really love this brand because it's just a troll brand but it became popular. Because 'oh look it's got funky asian writing on it' cool factor. It's just perfect. Every time I walk passed someone wearing that shit and read what the hell it says I crack up laughing.