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At the moment we have no way of knowing whether our users are health care professionals or not. We are releasing a new medical case each week(or more often), so

At the moment we have no way of knowing whether our users are health care professionals or not. We are releasing a new medical case each week(or more often), so that would keep the medical professionals from removing it - but others who are just downloading to checkout the app would get rid of it (that's our guess - we are still learning, trial and error). Advertising to medical professionals is much appealing than a general crowd. Yes, we have several clean advertising plans. i.e - sponsored cases.

bjonathan 16y ago
It's not "really" your problem or at least you can made somebody else pay for the mistake if your users arent really health care professionals. With your app and your actual ranking you could cold call a few medical magazines and offer to them to be feature in the app for a couple thousand bucks. Advertising in medical publication is VERY VERY VERY expensive, I'm sure some big co or medias have moneys to spare on ads in your app. If you are not confortable with that maybe you could contact them offer them that to have an idea of what they are ready to pay to be in your app. Maybe the amount will change your mind :) I dont mean to be disrespectful with my comment but I made that mistake to wait to long before monetising my startup because I always wanted more and more data before selling ads on it. I lost a lot of time (and money) for nothing.
- sandaru1 16y ago
  Actually, that seems to be a good idea :) We should try to do it now. Now that I think about it, another point that should have gone into the blog post is that "be prepared to monetize if your app goes viral in few days"
maxklein 16y ago
You're making a mistake. Apps have a fixed life-cycle. Once everyone who wants your app has your app (happens quicker with niche products), then it will start dropping in ranks.
- npsomaratna 16y ago
  You do have a point there - but this is an app which appeals to almost all medical professionals. If you look at the top 10 apps in the medical section (or the top 25 for that matter), you'll see that they have been there for months (or years) on end. My feeling is that the medical section of the app store is fairly different from the games section (where apps have a very limited shelf life).
  - maxklein 16y ago
    Two of the apps in the top 10 paid medical are mine and a further one in the top 20 is mine. I know what I'm talking about. Free apps have a much accelerated life-cycle.

bjonathan 16y ago

It's not "really" your problem or at least you can made somebody else pay for the mistake if your users arent really health care professionals. With your app and your actual ranking you could cold call a few medical magazines and offer to them to be feature in the app for a couple thousand bucks. Advertising in medical publication is VERY VERY VERY expensive, I'm sure some big co or medias have moneys to spare on ads in your app. If you are not confortable with that maybe you could contact them offer them that to have an idea of what they are ready to pay to be in your app. Maybe the amount will change your mind :) I dont mean to be disrespectful with my comment but I made that mistake to wait to long before monetising my startup because I always wanted more and more data before selling ads on it. I lost a lot of time (and money) for nothing.

sandaru1 16y ago
Actually, that seems to be a good idea :) We should try to do it now. Now that I think about it, another point that should have gone into the blog post is that "be prepared to monetize if your app goes viral in few days"

maxklein 16y ago

You're making a mistake. Apps have a fixed life-cycle. Once everyone who wants your app has your app (happens quicker with niche products), then it will start dropping in ranks.

npsomaratna 16y ago
You do have a point there - but this is an app which appeals to almost all medical professionals. If you look at the top 10 apps in the medical section (or the top 25 for that matter), you'll see that they have been there for months (or years) on end. My feeling is that the medical section of the app store is fairly different from the games section (where apps have a very limited shelf life).
- maxklein 16y ago
  Two of the apps in the top 10 paid medical are mine and a further one in the top 20 is mine. I know what I'm talking about. Free apps have a much accelerated life-cycle.