Perhaps I am underestimating its creative applications, but the “flip reveal” thing seems like a weak differentiator at best? Although perhaps it is a durable o

Perhaps I am underestimating its creative applications, but the “flip reveal” thing seems like a weak differentiator at best? Although perhaps it is a durable one if they are granted their patent. The other bits about video length and meaningful engagement seem like positive differentiators, but those also seem easily replicable by competitors.