If he was told, when he sold the company that 'there would never be ads' - and the Zuck flipped on him - then I guess I can understand his position, however rid

If he was told, when he sold the company that 'there would never be ads' - and the Zuck flipped on him - then I guess I can understand his position, however ridiculously naive. But in reality, there's no way someone can sell something for $20B which has nary a dime in revenue - to a company that makes money selling ads - and expect otherwise. Moreover, I suggest FB would have had to be explicit or implied about eventual monetization. Whatever column you pick, it doesn't make him look good. Possibly naive, but more likely, just hugely duplicitous: "I'll take $20B cash and then give them the finger". Or maybe there's some data points that might come to light.