Or they just charge $1000/copy for 'rental' DVDs with a license saying that the retail DVDs can't be rented. That's what used to happen in VHS days - the renta

Or they just charge $1000/copy for 'rental' DVDs with a license saying that the retail DVDs can't be rented. That's what used to happen in VHS days - the rental copy to blockbuster was $100, then 6 months later the retail copy came out for $10.