In 2002, the first full year of sales, it managed to capture 11% of the market[1] with 475 thousand units and ranking 3rd in a market of only around 4.2 million

In 2002, the first full year of sales, it managed to capture 11% of the market[1] with 475 thousand units and ranking 3rd in a market of only around 4.2 million[2]. That's not nothing. The market tripped to 12.5 million units in 2003 and Apple's market share continued to grow. By 2009 they had almost 80% of the market. [1] https://www.macobserver.com/tmo/article/Apple_iPod_Number_One_In_Music_Player_Market https://www.macobserver.com/tmo/article/Apple_iPod_Number_On... [2] https://www.macworld.com/article/1053499/ipodtimeline.html https://www.macworld.com/article/1053499/ipodtimeline.html