It's a little more nuanced than that. The ad was produced by soft drink companies, because the tabs were strewn all over the place. The goal of the companies ba

It's a little more nuanced than that. The ad was produced by soft drink companies, because the tabs were strewn all over the place. The goal of the companies banding together and creating this campaign was to put the onus on the individual to clean up garbage, and defer responsibility themselves.