4 ms·
Sort of by definition--at least for success in their lifetime. Seems to me that this also applies posthumously, but there are other people doing the branding f
by stcredzero 8y ago
Sort of by definition--at least for success in their lifetime.
Seems to me that this also applies posthumously, but there are other people doing the branding for them.
- ghaff 8y agoFair to a degree. But posthumously their work and their lived life is what it was. Branding tends to imply a more conscious effort to actively create a contemporary following.
- stcredzero 8y agoBranding tends to imply a more conscious effort to actively create a contemporary following. I often see artists "discovered" by some curator or some other artist, then brought to the attention of the art world. The ones I'm aware of have traveling exhibits hitting major museums. There is money involved in this. There is a "conscious effort to actively create a contemporary following," in this as well. In a way, much of human culture, period, is tied up in branding and marketing. Even politics, which is a scary thought.