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I'm trying to understand if I'm your target audience, maybe you can help. I make espresso at home and primarily enjoy premium roasters. By my spreadsheet logs
by shostack 8y ago
I'm trying to understand if I'm your target audience, maybe you can help.
I make espresso at home and primarily enjoy premium roasters. By my spreadsheet logs I average ~39 espresso shots/mo, or ~2.1 bags/mo assuming an average of 18g shots. But that frequency can vary with things like travel, etc.
Really what I want is to be able to pick from a variety of my favorite beans across different roasters, and have them delivered in that narrow window right as I have ~72g of beans left in the bag (~4 shots worth), and a roast date that makes it so that just as I'm finishing the bag, I'm about a week past the roast date of the new bag.
I've avoided the subscriptions from roasters because I dislike the idea of ending up with bags I won't use before they go bad, or running short of beans and not having coffee on days when I'm waiting for a delivery. I also like the flexibility to mix things up and frequently changes the roasters and beans I buy.
Is this a fit for me?
- subpixel 8y agoAs someone who ran a retail e-commerce operation for a decade I strongly advise against building a company to serve customers with such exacting requirements unless your unit economics are way better than you will see selling any variety of bean.
- shostack 8y agoI was just sharing stats because I happened to have the spreadsheet up. I'm a data nerd so I modeled out my coffee consumption to prove it paid for itself to drink better coffee at home. That said, the convenience of having a bag of beans of my choosing delivered right when I'm about to run out, but not so far in advance that they start hitting that 2wk+ staleness threshold (I don't need it to be as exact as I stated), all without going to the store, is a nice convenience. I'm excited to see a product like this that can remove one more thing I needed to worry about from my life.
- subpixel 8y agoI didn't mean my comment to sound critical of you. But when it comes to coffee, you will be hard to please, and hard to please customers are tough customers.
- seizethecheese 8y agoPretty close! We can't dial it in perfectly to run out when you have 4 shots worth, but you can tune how aggressive our algorithm is in re-ordering.
- shostack 8y agoMakes sense. That was just my ideal, obviously I can be flexible for convenience if it's close enough. Any insights into whether you'll be carrying other roasters? I'm a big fan of Verve, Chromatic, and a few others from the Bay Area.