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> Personalized Lifestyle Optimization The author is very down on this market, but it might be one of the easiest to develop if you could do it without all the
by eximius 8y ago
> Personalized Lifestyle Optimization
The author is very down on this market, but it might be one of the easiest to develop if you could do it without all the pseudo-science. A lot of the research going on about gut biomes and how individuals process foods differently show that this could make a substantial impact on peoples lives with fairly little in the way of negative consequences or limiting of agency. I know a lot of people who would buy into this market if it wasn't priced too high.
- biomcgary 8y agoI'm a computational biologist at a company that has briefly explored this space. The challenge to lifestyle optimization is that current genetic information is very limited in its utility. Either genetic variants have very little impact on health/disease phenotype, are very rare, or are not actionable. Consequently, the people in the general population will not have variants where they can take steps that will lead to a noticeable impact. There are other areas of personalized medicine that are likely to have much higher impact, e.g., personalized drug responses. A well-understood application is Warfarin dosing, but a large number of drugs with bad side-effects are candidates for screening (and you only need to screen a smaller population of sick people looking for an optimal treatment).