You should see the horror on the faces of co-workers when I explain how data aggregation works personally against them. A lot of it is how you explain it in a

You should see the horror on the faces of co-workers when I explain how data aggregation works personally against them. A lot of it is how you explain it in a way that relates to them. You can get through to none-techies but you have to couch it in a way that resonates. People are slowly changing as well, ironically Facebook seems to be the one that is making more people slowly question whether putting their entire life out in public is worth it.