I guess there's people willing to take that risk, or have short-term benefit of whatever your snowflake solution of a service is, that nobody else could provide

I guess there's people willing to take that risk, or have short-term benefit of whatever your snowflake solution of a service is, that nobody else could provide for you-- e.g., use a service provided by small business for 2 years or have no solution whatsoever. I don't know Waffle very well, but if it's just some project management thing, chances are there's a more mature app that does 90%+ of that.