4 ms·
The Facebook advertising spend is most likely remarketing, not post/page promotion.
by teej 8y ago
The Facebook advertising spend is most likely remarketing, not post/page promotion.
- ttul 8y agoCould be. We have used Facebook ads to provide branding cover at events. You set a super tight geofence for the campaign and saturate everyone at the conference. The modern equivalent of putting ads in the conference bathroom.
- cm2012 8y agoI'm sure they do remarketing. I'm saying that their pure acquisition spend on FB doesn't look high. Edit: They have no live ads, so they are not running FB retargeting even: https://www.facebook.com/pg/PagerDuty/ads/?ref=page_internal https://www.facebook.com/pg/PagerDuty/ads/?ref=page_internal