Give your perspective as it fits into and supports the larger business context of the company. This perspective (in moderation) would likely benefit your team

Give your perspective as it fits into and supports the larger business context of the company. This perspective (in moderation) would likely benefit your team as well. I've also found that many non-technical executives have some level of fear of technology, so remembering to explain things in ways that they can understand (and helping them gain some degree of technical understanding in the process) can also be effective.