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This is why he lost in Texas IMO. While from the outside looking in it can feel like it was unwinnable due to party-politics, from what I've gathered a lack of

This is why he lost in Texas IMO. While from the outside looking in it can feel like it was unwinnable due to party-politics, from what I've gathered a lack of focus on issues also hurt (that and general disagreement with issues he did reference). One can imagine at a national level his stance on issues would be more accepted, but he'll need to harp on them much more than focusing on who he's not. That "contrary image" is actually a positive and not a negative for many.

JamesBarney 8y ago
He lost in Texas because he ran as a democrat in Texas. I doubt talking about issues would have made much of a difference. Issues make a much larger difference in the primaries than the general elections for two reasons. The policy gap between Cruz and Beto are vast compared to differences between any two democratic candidates. And independents tend to be less driven by issues and more by character and charisma.