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"Ever get nervous leaving iPad around with your email account logged in?" Please don't use Apple's insufferable house style of ditching articles and possessive
by blasdel 16y ago
"Ever get nervous leaving iPad around with your email account logged in?"
Please don't use Apple's insufferable house style of ditching articles and possessives when mentioning the physical device.
Thankfully you use "an iPad" and "your iPad" elsewhere, you just need to be consistent.
- mcobrien 16y agoI'm cringing. That was a mistake, fixed.
- pohl 16y agoDon't sweat it. It pales in comparison to "the ebay", "the google", and "the internets".
- swombat 16y agoWhere does Apple do that??
- cubicle67 16y agoeverywhere. examples from apple.com/ipad iPad Opens Up New Worlds for Autistic Children Archaeologist Steven Ellis and his team use iPad with apps from the App Store to capture invaluable historical data in the trenches at Pompeii Apps on iPad look... ...specifically designed for iPad Stories are even more immersive thanks to iPad capabilities ...9.7-inch LED-backlit IPS display on iPad... you get the idea
- swombat 16y agoInteresting. I had never noticed those. Thanks for the examples.
- MiguelHudnandez 16y agoI never noticed that. I think subconsciously I wrote it off as OK when they are speaking about the platform, and not a specific device. No one would ever say "grab iPad and visit a website" but they might say "does your app work on iPad?"
- mcobrien 16y ago"In general references, don’t use an article. When referring to the user’s particular iPhone, it’s OK to use your." from (pdf) http://developer.apple.com/library/mac/documentation/UserExperience/Conceptual/APStyleGuide/APSG_2009.pdf http://developer.apple.com/library/mac/documentation/UserExp...
- blasdel 16y agoThey used to do it absolutely everywhere, with insane consistency. They almost always used the construction "with iPhone" and never "your iPhone" or "an iPhone". The only such strings I would find would be stuff like "your iPhone Developer Program membership". They relaxed their style considerably after they started using the term "iOS" — they no longer need to use the same term to refer to both the abstract device and the one in your hand, though they still do quite a lot. They've been doing it for at least 10 years, there's lots of "with Mac" and "with iPod" in their old copy text. It's something I can easily imagine Jobs having a fetish for.