7 ms·

Somebody is still running Beto's campaign to the old (Clinton/Bush era) standard of use the media to build up brand and brand. Meanwhile there is a crop of new

by dexen 8y ago

Somebody is still running Beto's campaign to the old (Clinton/Bush era) standard of use the media to build up brand and brand. Meanwhile there is a crop of new-style politicians, all over the spectrum, that run via the new (AOC/Trump era) standard of use the social media+memes to build up brand and support.

paulgb 8y ago
I don't think their style is as new as it appears. Yes, they are more active on social media, but most Americans are not on Twitter directly; there is a whole genre of news story now that revolve around things politicians say on Twitter. AOC didn't really have a national brand until after she won, and she got there mostly through traditional retail politics. Trump had a media brand to begin with so he was able to create traditional media coverage whenever he wanted.
- nostromo 8y ago
  The difference is that AOC/Trump use social media to drive the news, bottom up. Old-school politicians use the news to try and drive social media and public sentiment, top down. Right now Beto seems a lot like Hillary, using the traditional approach of PR driven puff pieces to try and capture attention. Meanwhile the AOC/Trump populists use a direct channel (Twitter) to bypass the media and have a conversation directly with their hardcore fans. And then that conversation works its way out into the mainstream media.
  - paulgb 8y ago
    I see what you mean. I thought you meant they were able to bypass the media as gatekeepers, rather than just using the media in a different way. I'd also add that AOC is able to use social media now to build national support, but she won her primary with old-fashioned shoe leather politics. Even local NYC press didn't run a lot of stories until after she won the primary (I was closely tracking a race in a neighboring district so I think I saw most of what was out there.)

by dexen 8y ago

paulgb 8y ago

I don't think their style is as new as it appears. Yes, they are more active on social media, but most Americans are not on Twitter directly; there is a whole genre of news story now that revolve around things politicians say on Twitter. AOC didn't really have a national brand until after she won, and she got there mostly through traditional retail politics. Trump had a media brand to begin with so he was able to create traditional media coverage whenever he wanted.

nostromo 8y ago
The difference is that AOC/Trump use social media to drive the news, bottom up. Old-school politicians use the news to try and drive social media and public sentiment, top down. Right now Beto seems a lot like Hillary, using the traditional approach of PR driven puff pieces to try and capture attention. Meanwhile the AOC/Trump populists use a direct channel (Twitter) to bypass the media and have a conversation directly with their hardcore fans. And then that conversation works its way out into the mainstream media.
- paulgb 8y ago
  I see what you mean. I thought you meant they were able to bypass the media as gatekeepers, rather than just using the media in a different way. I'd also add that AOC is able to use social media now to build national support, but she won her primary with old-fashioned shoe leather politics. Even local NYC press didn't run a lot of stories until after she won the primary (I was closely tracking a race in a neighboring district so I think I saw most of what was out there.)