And yet, they continue to basically sell out year after year. Additionally, you cannot order most Toyotas, the dealer usually doesn't even know what color or t

And yet, they continue to basically sell out year after year. Additionally, you cannot order most Toyotas, the dealer usually doesn't even know what color or trim levels they are going to get in advance. Its the Trader Joe's model. Have super high quality (and/or well priced) goods and consumers will bend a lot on choice. In fact, studied have shown that too many choices "freeze" consumers and they just get frustrated. I'm sure a lot of consumers would take a 2nd or 3rd choice color Toyota, over ordering whatever they want from a domestic brand.