yes, but the unit economics probably pencil out, meaning the direct costs of providing the service (distribution, charging, maintenance, and support) are paid f

yes, but the unit economics probably pencil out, meaning the direct costs of providing the service (distribution, charging, maintenance, and support) are paid for by the revenue. that’s unit profitability. but they’re probably losing money in capital costs and overhead (marketing and the like), so overall unprofitable. lyft was (is) principally both a hedge against uber and a way for VCs that didn’t get into uber (ever or early enough) to make a bet in the space (the top 2-3 companies in a new market usually survive to a decent exit), so profitability wasn’t an important metric for funding (but the probability of surviving to exit very much was).