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From my experience, having less information on a landing page increases the email capture rate. Keep it simple with a single message all above the fold and it c
by mobjack 8y ago
From my experience, having less information on a landing page increases the email capture rate. Keep it simple with a single message all above the fold and it can improve the conversion rate by over 50%.
At the same time, it doesn't make a difference either way in actual sales. At least nothing big enough that can be measured with significance.
In the end, landing page optimization matters less than most people expect. It is better to work on other parts of the website.
- iamben 8y agoI think it depends. You can have great success with longform landers with the right product. But I agree that you should cover as much as possible as simply as possible as early as possible. I definitely disagree that landing pages make no difference to sales and LP optimisation matters "less than most people expect". I think that wholly depends on the product (or goal) and the acquisition strategy.