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Both pages would probably convert better if there was an explanation as to what happens when I put in my email address. There's also a confusing use over the wo
by iamben 8y ago
Both pages would probably convert better if there was an explanation as to what happens when I put in my email address. There's also a confusing use over the word 'mailbox' - which I'd use for email, but also physical mail. The page asks for an email, immediately after saying "candy surprises in your mailbox" - if you assume no previous knowledge of what this site is going to offer, it's pretty confusing. And if it's confusing, you're less likely to get people to sign up.
Without having a proper look at and understanding the site, I'm not sure whether that email is a leadgen form, or start of the sign up process, but either way you could probably increase conversion with some better explanatory copy.
Interesting read though! Thanks for sharing!
- mobjack 8y agoFrom my experience, having less information on a landing page increases the email capture rate. Keep it simple with a single message all above the fold and it can improve the conversion rate by over 50%. At the same time, it doesn't make a difference either way in actual sales. At least nothing big enough that can be measured with significance. In the end, landing page optimization matters less than most people expect. It is better to work on other parts of the website.
- iamben 8y agoI think it depends. You can have great success with longform landers with the right product. But I agree that you should cover as much as possible as simply as possible as early as possible. I definitely disagree that landing pages make no difference to sales and LP optimisation matters "less than most people expect". I think that wholly depends on the product (or goal) and the acquisition strategy.
- bemmu 8y agoI've always struggled to find good wording to separate physical mailboxes from electronic ones. Maybe "shipped to you twice a month" would be less vague than "in your mailbox twice a month"?
- dom96 8y agoPerhaps "delivered to you twice a month" would be even better
- edoceo 8y agoDelivered to your door
- lunchables 8y agoSeems ambiguous - delivered where? My e-mail?
- s_y_n_t_a_x 8y agoUsing the word "door" would be best I think.
- iamben 8y agoYep, or you could describe the physical product and make sure it's clear what people are putting their email address in for. Like "we ship a box of surprising Japanese candy to your house every month" then explain why you need the email. If it was my lander I'd experiment with showing prices before you ask for an email. Just from my experience people are reticent to put in an email without knowing what the reason is.