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Or perhaps: More income = more work = less time = more incentive to do things online to save time.
by scrrr 16y ago
Or perhaps: More income = more work = less time = more incentive to do things online to save time.
- electromagnetic 16y agoPaying bills and online banking have ~25% difference between the lowest and highest income. These are time-saving but you're essentially paying off money you already spent. The bigger disproportion is in spending money online; 30% for buying products and ~35% for travel reservations. I bet buying products has a bigger disproportion if the price approaches the $1000 mark. The lowest difference is in research ~20%. This narrower difference is likely because people are saving time, but also trying to save money. People in the lower income are likely using a greater proportion of store fliers as they're not intending on spending money online. Anecdotally I've noticed people with lower incomes tend to be more distrustful of using credit/debit cards online.
- notahacker 16y agoPeople with higher incomes also tend to have better access to credit cards and are have more disposable income to make purchases in the first place (especially when it comes to things like booking flights). They also probably have fewer qualms about buying the $500 TV without physically picking it up and carrying it out of the store because they're not awaiting delivery of something that represents most of that month's disposable income. The [possibly inaccurate] perception that internet transactions are inherently riskier than offline ones is much more of a concern if you can't afford the loss, and higher paid people are on average savvier about avoiding scams in the first place.